Statement of intent

My music video is a protest song about climate change. The video will fit with genre as climate change will be protested in the video. It will be protested by the performers as they will be passionate about the issue. Mise-en-scene will also be used to show the protest as the start of the song will be performed in bad weather and the end in good weather. This will show variety in lighting. The performers will wear a basic costume (jeans and a hoodie), this is because it represents that climate change will affect everyone and that everyone should care about it. The music video will also be filmed in two different locations which will show the impact of climate change helping the message of the video to be portrayed to the audience. The music video will mainly focus on the performance but will also have lots of shots of the environment throughout the video. This will help to further portray the message. The music video will have a mixture of quick cuts mixed with longer shots. These quick cuts will show the importance of climate change and how much that it matters. The target audience is socially aware 16-25 year olds. The music video will attract the target audience as climate change is something that the target audience cares strongly about. This is evident from recent climate change marches. The message of the music video will be that climate change is important and that if everyone works together something can be done to fix it. The video will fit well with Warner Music’s core values, as warner music aims to be the top provider of digital music and the video will fit with this due to its target audience.

The website will include a home page, which will give an overview of the whole website. An about page which will give information about the artist, which will help to promote him. The website will have a merch page will let the website make money. Furthermore the website for booking tickets for the music tour, this will help the website to be used financially. Social media will be featured on every page on the header, this will promote the social media as it will always be front and centre. The website will attract the audience as it will feature content just for the website and will be interactive and the website will still have climate change as the focus helping to keep readers on the pages.

Synergy is important across the website and music video as it creates a sense of brand identity. The website uses the same colours and font throughout, this will be the same colour and font used at the start of the music video connecting the two. All of the merch will have the same logo. Images taken for the website will be taken at the same location for the filming off the video. The website will have an interview that is not linked to the music video. This is important as it will make the audience want to use the website. All of this will help to create a brand identity for my artist.